Graphic design and Spinoza’s practice philosophy

Authors

  • Juan Alberto Martín del Campo Jiménez Autonomous University of the State of Morelos, Mexico.

DOI:

https://doi.org/10.33064/artificio220202527

Keywords:

graphic design, philosophy, Spinoza

Abstract

The objective of this article is to introduce concepts that belong to Baruch Spinoza’s philosophy, passing through Guilles Deleuze and Felix Guattari, who used the system proposed in the book Ethics, to work within the same plane of immanency (from this perspective plane is understood as map, and immanency as the internal perseverance of bodies, opposed to transcendence). First, general aspects about graphic design and its relation to contemporary consumption practices are explained; then, Spinozian arguments are developed regarding the type of signs, the affections, and knowledge genre, relating them to image perception produced in advertising design.

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Author Biography

Juan Alberto Martín del Campo Jiménez, Autonomous University of the State of Morelos, Mexico.

He has a degree in Graphic Design from the Universidad Autónoma de Aguascalientes, is an illustrator, plastic artist, musician, teacher and self-taught student of philosophy. He has published and exhibited his work in Mexico and in countries such as Spain, England, Poland, Iran, Cyprus and Greece. He is currently studying for a Master's degree in Image, Art, Culture and Society at the Universidad Autónoma del Estado de Morelos, where he is researching the phenomenon of the illustrated fanzine in Mexico City. On the other hand, she dedicates her time to the development of graphic projects through self-publishing, where philosophical, poetic and political texts converge with illustration.

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Published

2020-03-13

How to Cite

Martín del Campo Jiménez, J. A. (2020). Graphic design and Spinoza’s practice philosophy. Artificio, (2), 38–47. https://doi.org/10.33064/artificio220202527

Issue

No. 2 (2020)

Section

Articles

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